Brand restyling and new website for ITOP spa.
The human body is been put at the center of the communication, taking away the Vitruvian Man from the logo and keeping it as a concept of measure of the body. The website is designed on a kind of Fibonacci's grid (35,70,105,175 and so on) that keeps the layout clear and harmonious for the human eye.
The navigation is focused on the human body. User can browse the body until he reach
the product needed. Some additional programming lets Wordpress manage the body parts and the
categories for each product, improving the normal search engine on the frontend and guiding the user to the specific product with no need of prosthetic and orthopedic knowledges.
Additional fields allow the administrator to build pages generating a navigation scroll path automatically.
The page sliders are manageable by the back-office and so every request form, news, newsletter and static content. The website contains offers to the administrator other features like collecting all contact forms submitted and all the users registration to the events.